GROUND FLOOR PROJECT
The Ground Floor Project® was developed through several interesting discussions that led to a process of trying to understand the DNA of cities like Los Angeles, San Francisco, Portland, and Seattle and then serving up something that responded to what we found. We were not foolish enough to think we could make this trip alone – we pulled together a team of musicians and artists and foodies and went deep into spaces that were best accessed in the middle of the night. It was in those places that we think we found what makes these cities tick – independent expression, individual freedom and an interesting level of credibility and substance supporting things that could just be thoughtless ventures in other markets. We decided to build something that could open the doors and let that spirit in…. a co-mingling of sorts that could lead to extraordinary ad-hoc events. A long shot to say the least, but one that we are taking.
The team then developed relationships with various members of the cultural community that could help us switch on this place in a way that may just fill a void that no one knew was there. We call it The Ground Floor Project®, the perpetual work in progress based on the interests of our residents and implemented by our creative staff. We have decided that music, food, and art are a good starting point, and we are working on some pretty cool stuff for Alta West Morehead in the next few months – organic food, undiscovered music and a variety of cultural art endeavors are what we envision. You can ask the WR management team at the community for more details.
meet our cultural
Rachael Coad resides in Washington DC with her husband and two young daughters. She keeps busy exploring all the wonderful corners of DC with her family, teaching dance for The Washington Ballet, Capitol Hill Arts Workshop, and Joy of Motion Dance Center, and performing in dance projects with local groups, The Lions Den and Aru Dell'Arte. Rachael is extremely passionate about the GFP and loves seeing wonderful artists and vendors come together to curate memorable events for these flourishing apartment communities all along the East Coast. She can't wait to see many memories come alive, as this new community at Alta Morehead builds and grows! Fun Fact: Her great grandfather was a baker in New York City and invented Thomas' English muffins.